Lawrence Hall of Science

Explore. Discover. Inspire.

The Lawrence Hall of Science is a hands-on public science center that also creates and develops curriculum. The Hall provides professional development for over 20,000 teachers nationally, while creating curriculum for more than 25% of the nation's kids during their K-12 experience. The challenge was to create a comprehensive identity system that would help them reconnect with their members and supporters.

Exhibits & Campaigns

The Hall held both special traveling exhibits along with creating its own unique experiences. We were in charge of managing and designing all marketing material around each of these exhibits. Dinosaurs Unearthed was by far our most popular exhibit and we were tasks with creating a campaign that would represent the up close and personal interactions with the exhibit.


Part of the rebrand was focused on capturing the interactive nature of the museum and its programs. We used photography to capture people's interaction with hands-on science.


The overhaul of the website was a large undertaking and took months of discovery and discussion with our audiences parents, kids, and program directors. The new site created direct paths for visitors to explore the museum, find programs and play interactive games.